A few words
about me
Hi! I'm Kristen, a CRO and experimentation practitioner who helps hyper-growth B2B SaaS teams turn user behavior into revenue. With 8+ years across growth, analytics, and CX, I build testing programs that compound. AI-accelerated, rigor-first, wherever you are in the world.
My beliefs
Growth isnt a guess, it's a system. Most teams chase one-off wins; few build the discipline to know which wins are real and repeatable. Bad experimentation is busy but random. Great experimentation compounds — quietly turning research into revenue.
What the work looks like
Deals won (dollars)
$1.2M
+28% vs. control
Free trial submissions
1,240
+26%
MQL
890
+22%
SAL
402
+15%
Pipeline
$2.4M
+31%
Deals won
37
+12%
Illustrative
Next quarter
Sample roadmap
Committed · high value
Homepage hero + CTA test
Est. +20–30% signups
Pricing page restructure
Est. +15% trials
Onboarding flow experiment
Est. +10% activation
Planned · medium value
Nav simplification test
Social proof placement
Backlog · to be scoped
AI-accelerated planning
Sample output
Claude
Draft an experiment plan to improve trial-to-paid conversion for a B2B SaaS onboarding flow.
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Experiment plan
Hypothesis
Reducing onboarding steps from 6 to 4 will increase trial-to-paid conversion.
Primary metric
Trial-to-paid rate
Secondary metrics
Activation rate, time-to-value
Variants
Control (6 steps) vs. Variant (4 steps)
Sample size
~4,200 per variant
Duration
~3 weeks
Variant A
Landing page — signup
Conversion rate
3.1%
Sign up
+34% uplift
Variant B
Landing page — signup
Conversion rate
4.2%
98% confidence
Trusted by 40+ teams
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Illustrative